In our everyday lives, we are bombarded with numerous amounts of adverts day in and day out, no matter where we go or what we do.

Normally these adverts are the source of much irritation, however, when I came across these really inventive adverts for IBM, I was completely drawn to them and just had to find out more.

The adverts form part of a clever on-street ad campaign which aims to find simple solutions to the everyday problems faced by people living and working in busy cities and combine these solutions with punchy advertising.

The results are very impressive…….

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